“I instantly had this idea for this lyric: ‘I’m just Ken / Anywhere else I’d be a 10.’ It just seemed funny. “You really fall in love with this hapless, but immediately sympathetic figure,” Ronson says. When the seven-time Grammy winner first read Greta Gerwig and Noah Baumbach’s Barbie script, he immediately connected with the Ken they’d written for Ryan Gosling to play. “I haven’t been back in my studio in a while, so they’re still here,” Ronson says as one smiles at me from the edge of the Zoom screen. He was standing in the aisles of Toys “R” Us one morning, buying up Barbies for his studio, when he realized, “You cannot find a Ken doll for love nor money in any Toys ‘R’ Us, because nobody gives a shit about buying a Ken doll.” So he texted Mattel CEO Ynon Kreiz, who had a few of the plastic hunks sent over.
It wasn’t long after Mark Ronson signed on to executive produce the Barbie soundtrack that he learned the first lesson of living in the doll’s candy-coated world.
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